September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Cut the BS: B2B Influencer Marketing Strategies That Actually Work
Ashley Zeckman (VP Strategy & Customer Success, Onalytica)
Location: Room 143
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Vault Recording: TBD
Audience Level: Intermediate
The B2B influencer marketing industry is becoming increasingly saturated. Fortunately for you, even though other brands are dipping their toes in the proverbial water, there are few brands implementing strategies that actually drive results around the business outcomes that matter most.
In this session, we'll strip out the vanity metrics, small scale tests and other BS that gets in the way of making the case for B2B influencer marketing and building a scalable, successful program that drives results.
You'll hear tales from the trenches and wisdom accumulated from working on some of the best, and some of the best programs for the past decade.
Takeaway
- How to begin implementing influencer marketing now
- Ways to better focus on business outcomes vs. vanity metrics
- Examples of award-winning B2B influencer marketing in action