September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Content That Converts. Discoverable and Engaging Content (And Yes You Can Have Both!)
Jacqueline Loch (EVP Social + Emerging Platforms, SJC Communications)
Location: Room 144
Date: Thursday, September 28
Time: 11:05 am - 11:45 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Session
Track: Content Strategy - Intermediate
Vault Recording: TBD
Audience Level: Intermediate
How to create value for your brand beyond traditional content marketing? There is a tremendous opportunity for brands to create a suite of scalable growth initiatives designed to maximize value creation from: Discoverability Engagement Conversion
With a focus on multi-platform digital-first opportunities that drive conversion events, first-party data relationships, linking strategies and domain authority for search. From interactive video to SEO, short-form video and long form content strategies this session will cover:
Takeaway
- What is discoverable content and how do you measure it?
- How do you make your content discoverable?
- What is engaging content and how do you measure it?
- Tips for creating discoverable and engaging content and how does it all work together?