September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Content Marketing: How to build trust with leaders and the C-suite
Emma Moorman (Marketing Services Product Director, Informa Tech)
Location: Room 145B
Date: Wednesday, September 27
Time: 1:05 pm - 1:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Conference Theme: B2B
Session Type: Sponsored Session
Track: Content Innovation
Vault Recording: TBD
What role do content marketers play in building trust? Emma Moorman, Marketing Services Product Director will share insights from Informa Tech's thriving business technology community on how marketing campaigns are winning and losing their target audience.
Takeaway
- An accurate and current measurement of the state of trust between marketers and B2B technology decision-makers
- Actions that build trust with leaders and the C-suite
- What erodes trust with leaders and the C-suite
- What will build or break trust in 2024 to create a fertile ground for sales