Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content Marketing Department Structure: How to Build an Organization for Success & Scalability

Amanda Todorovich  (Director, Content Marketing Director, Cleveland Clinic)

Location: Room 145B

Date: Thursday, September 28

Time: 10:15 am - 10:55 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Teams & Culture

Vault Recording: TBD

Audience Level: Intermediate

What roles and structure make the most sense for your modern content marketing department? How do you structure your team for growth and scalability? Hear from Amanda Todorovich how she has grown and evolved the content marketing team at Cleveland from 3 people to over 100! This session will focus on functions and structure that are relevant to teams of all shapes and sizes. Discussion will include tips and tricks for getting the C-suite to buy into content marketing and invest in the resources needed to develop a leading team. Career paths and growth opportunities are critical to success and the combination of creator roles, technical expertise, SEO, social media and more will be addressed. The team at Cleveland Clinic has changed dramatically over the last decade. This session will share lessons learned and best practices for building successful teams that deliver results.


  • What are the critical roles and career paths for a modern content marketing department?
  • How to get buy-in from the C-suite to earn their trust and support of the resources needed to become a leading content marketing department
  • How to structure your team for growth and sustainability
  • Lessons learned from a decade-long journey of Cleveland Clinic's content marketing department - growing from 3 people to over 100