Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content Focused SEO: Data Driven Strategies to Reduce Your Customer Acquisition Costs

Prashant Puri  (CEO & Co-Founder, AdLift, Inc)

Lomit Patel  (Chief Growth Officer, Tynker)

Location: Room 145B

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: SEO/Search

Vault Recording: TBD

Audience Level: Intermediate

With digital marketing spends soaring, there's now an even bigger need for reducing costs per customer acquisition. On average, a brand can reduce its acquisition costs by 55% if they drive significant traffic and transactions via organic search and great content marketing. This session will provide you with tactics to implement a robust, data driven content and SEO strategy that drives ROI.

This is a joint session with both Prashant Puri and Lomit Patel. We will be co-presenting this session.
Lomit drives growth at Tynker and is a client of AdLift.


  • Reduce your overall customer acquisition costs
  • Create compelling content that your buyers consume using tools such as: SEMRush, aHref, Also Asked.
  • Synergizing efforts between paid search and SEO.
  • Diving deeper in to your paid search data and analyze keywords that covert, making sure those are part of your SEO strategy.
  • Analyzing Google Search Console keywords to drive CTR for high converting keywords.
  • Targeting products/keywords that are high revenue drivers for your website.