Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content Ecology: Why (and How) to Reduce, Reuse, Upcycle, and Recycle Your Content

Regina Lynn Preciado  (Sr. Director, Content Strategy Solutions, Content Rules, Inc.)

Location: Room 151A

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Management & Optimization

Vault Recording: TBD

Audience Level: Intermediate


Todays digital marketing technology stack makes it easy to create and deliver enormous amounts of content. Unfortunately, it's also easy to create too much content. It's easy to lose track of content. And it's easy to waste content by holding on to it long past its expiry date, "just in case." To manage content at a global scale, you need to create a content ecology that embraces a mindset of content consciousness. By reducing waste and caring for your digital environment, you can help keep content assets relevant, easy to find, and truly valuable to the enterprise. Our objective in this session is to share best practices and innovative new ideas for managing your content effectively.


  • Reduce the amount of content you need to create
  • Reuse content to deliver more content experiences via single-sourcing
  • Upcycle content to keep it fresh
  • Recycle content so you can do more with less