Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Content Creator's Toolkit: Generative AI & ChatGPT Success in the Real World

Nick Tomassetti  (Senior Director, Mid-Market Sales, Aprimo)

Location: Room 147A

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate

Say goodbye to high-level generative AI theories and embrace practicality, efficiency, and real-world results.

During this session, we dive into the practical applications of Generative AI and Chat-GPT, demystifying these powerful tools for marketers and content creators like you.


  • Explore concrete case studies of how Generative AI and GPT-based tools are used in content creation.
  • Learn methods to maximize AI value, including training tips and simplifying complex AI concepts.
  • Discover the role of prompts in enhancing AI accuracy and utility.
  • Gain a foundational understanding of best practices and key terminology for AI in content creation.
  • Find actionable steps to apply Generative AI today for real-world results in content marketing.