Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Connecting Content for ROI--Across Sites and Teams

Laura Barnes  (Senior Director, Global Content Team, Red Hat)

Location: Room 152A

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content ROI

Vault Recording: TBD

Audience Level: Intermediate


The value of content doesn't follow a linear path. And haven't all achieved digital governance nirvana. If we can't reduce URLs, we have to at least connect our content across the journey the user defines. Content Teams can show their value by connecting content no matter how many URLs they manage.


  • How to connect teams that may report to other managers and have differing responsibilities and cost centers - the open source way.
  • Frameworks to help us agree on how to create valuable content - what should be the same so other things can be different?
  • How do we show the business value of our work so we all get credit (and funding or even headcount) and we ultimate support our users?