September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Congrats, You’re A Marketing Leader! Now What?
Michael Barber (Vice President of Marketing, Charter School Capital)
Location: Room 147B
Date: Thursday, September 28
Time: 10:15 am - 10:55 am
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B
Session Type: Session
Track: Big Ideas
Vault Recording: TBD
Audience Level: Advanced
Leading marketing teams is hard—plain and simple. Setting aside the ongoing and consistent second-guessing of every marketing decision, today’s marketing leaders face enormous challenges. Whether it’s rewiring their teams to meet the needs and complexity of today’s consumers, balancing agency and internal team talent and dynamics, building and developing data and security practices that look forward rather than back, and serving as unifiers across the organization, the work isn’t for the faint of heart.
So, how do we do this work, and how do we do it well? How do we lead our marketing (and broader) teams in a way that empowers them to move the work forward while simultaneously helping them progress their impact and careers too? And how do we do all that, given today’s challenging contexts, and thrive as leaders ourselves?
Takeaway
- The truths and lies we have to confront to be better marketing leaders
- The mindset and skillset needed for modern marketing leaders
- The tactics and tips that create impact as a marketing leader both within and outside your marketing teams