Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Color Psychology in Marketing: Using the Power of AI to Translate Words into Meaningful Color Choices

Mike Merchant  (President/CEO, Perception)

Location: Expo Hall Stage

Date: Thursday, September 28

Time: 8:55 am - 9:05 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2B

Session Type: Tech Talk

Track: Tech Talks

Vault Recording: TBD

Audience Level: Beginner


According a 2006 study titled “Impact of color on marketing,” researchers found that up to 90% of snap judgments made about products can be based on color alone. People make up their minds within 90 seconds of their initial interactions with a product with about 62‐90% being based on colors alone. Color helps influence hundreds upon hundreds of billions of dollars of buying decisions. Saying color is important in marketing would be a massive understatement.

For designers, choosing the right color palette to convey the desired mood is a challenging task, especially if you have to match to existing brand colors. Then, clearly and objectively convincing your stakeholders to adopt your design recommendations is another matter. Marketers and designers have to struggle with this on a daily basis.

In this talk by Codazen CEO and Perception founder Mike Merchant, you’ll learn:


• Explore the complex relationship between words and colors
• Learn about some ground-breaking research in AI & color psychology
• Understand how AI can help marketers be more productive with color selection