Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

BUI Buying Under the Influence: How to Tap the (Powder) Keg of Creator Marketing

Jennifer Harmon  (Content Strategist & Creator, Convince & Convert)

Location: Room 151B

Date: Thursday, September 28

Time: 9:25 am - 10:05 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Beginner

Conference Theme: B2C

Session Type: Session

Track: Social Media/Influencer Marketing

Vault Recording: TBD

Audience Level: Beginner

IZEA Worldwide, Inc.

Are you new to influencer marketing and don't quite know where to start? Have you done creator partnerships in the past, but still need to prove ROI or navigate new trends?

Buying under the influence, or BUI, is one of the easiest levers you can pull to boost your brand's awareness and credibility as long as you follow a few golden tenants.

In an ever-changing landscape, influencer marketing can often be confusing and challenging to both novices and veterans. In this session, you'll learn best practices, what not to do, tips and tricks to staying ahead of the creator learning curve, and how to manage influencer campaigns and prove their value without it all becoming a second full-time job.

The goal of the session is to leave you with tangible, actionable ways to infuse credible and creative advocacy into your campaigns in order to drive results.


  • Learn the how, when, where, and why you should be working with creators to represent your brand, now more than ever
  • Hear how "the pros at Disney do it", aka lessons learned from one of the biggest influencer marketing brands in the world.
  • Get tips on how to identify and approach influencers + an overview of different types of influencers
  • Understand the top win/wins and no-nos for working with influencers on brand posts
  • Learn about the art of creator negotiations (and NDAs)