Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

Brand Story: The most overlooked and undervalued element of your CX strategy

Kelsy Spaeth  (Director of Brand Strategy, Studio Science)

Location: Room 151A

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Advanced

Studio Science

CX seems to be all we see and hear about these days, but what does it mean? One definition states CX is everything an organization does to deliver superior customer experiences, value, and growth. Well, what determines if it was a superior experience? How someone leaves the interaction feeling. Come let us show you how to use a brand story as a tool to create instant emotional connections with your customers and why that is foundational for any CX strategy.

Takeaway

  • How to create content that your customers connect with
  • A framework of how to use brand story as a tool for your overall CX strategy
  • A scorecard to assess how well you are executing on your brand story today