Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Behind-the-Scenes with The Well: How Content Marketing World's 3x Best Strategy winner is using content to drive engagement and trust

Andrew Hanelly  (Chief Creative Officer, Revmade)

Location: Room 144

Date: Thursday, September 28

Time: 10:15 am - 10:55 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: Content Strategy - Intermediate

Vault Recording: TBD

Audience Level: Intermediate


Content marketing is more about having a process for perpetual improvement than it is about having a finished product - or at least that's the thinking that has guided the growth of 3x Best Content Strategy award-winner The Well. Join us for an inside look at our approach, what we've learned and the ideas we've tested that have helped fuel our growth.

In this session, we're going inside how an experimental mindset and helpful processes at The Well have led to sustainable content marketing success, including how we tap into audience data, collaborate with experts and launch new content pilots and embrace new channels.


  • Learn how we stay audience focused and on the pulse of community
  • See how we collaborate with our own experts as rightful community influencers
  • Take a tour of the content formats and pilots we've conducted
  • See how we apply our planning formula to our latest pilot - on TikTok
  • Leave with ideas you can implement into your content program immediately