Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

B2B True (Content) Crime

Rebecca Dolan  (Director, Organic Content & Engagement, Digital Marketing, SAP Concur)

Katie Pocklington  (Head of Growth, Opal)

Location: Room 151B

Date: Wednesday, September 27

Time: 1:05 pm - 1:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate


B2B brands have wonderful stories to tell – so content that’s snooze-worthy is a first-degree marketing felony! Join Rebecca Dolan, Director of Content at SAP Concur, and Katie Pocklington, Director of Growth at Opal, as they investigate cold content cases and red-hot viral hits! This tongue-in-cheek content review will highlight actionable evidence of what to avoid in B2B social – and what tactics to adopt today!


  • Ability to recognize the most common B2B content mistakes
  • Getting away from jargon and a generic writing voice
  • Understanding how to create what your audience really wants
  • Finding a compelling way to talk about AI for your company
  • The basics of repurposing proven content