Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Sign In Create Account Export | Need Help?
All Sessions Speakers My Schedule

Artificial Influence

Andrew Davis  (Keynote Speaker &, Author)

Location: Room 147B

Date: Wednesday, September 27

Time: 11:20 am - 12:00 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Big Ideas

Vault Recording: TBD

Audience Level: Intermediate

Arc XP

The Magic Wand for Content Marketers - Harnessing AI Safely.

Artificial Intelligence feels like a sorcerer's secret for content marketers.

Craft an insightful prompt, and voila! GPT writes your blog posts, curates your e-newsletters, and outlines your whitepapers, all while you sip your morning coffee. Request Google Bard to draft engaging social media posts. Alakazam! Now, your engaging posts are outperforming your competitors.

AI is swiftly revolutionizing how we connect, captivate, and convert our audience. Feed your AI more data, and witness it evolve - getting sharper, faster, and more creative. But beware, like an enchanted relic, AI holds a dark side.

A single misstep powered by AI can turn eager readers into furious critics, endangering the trust you've cultivated over time. AI's potential to deceive, erode authenticity, and prey on our fear of the unknown, demands respect and caution.

In this electrifying 45-minute session, Andrew Davis will guide you on how to safely leverage AI without destroying your carefully crafted relationships. He'll introduce you to the AI Decision Matrix, a simple yet powerful tool that helps you implement AI while avoiding potential pitfalls.

Witness AI's potential LIVE, and see how it can betray even the best of us.

More importantly, you'll walk away ready to delve deeper into the magical world of AI, using it to build trust, not break it.

So, are you ready to tap into the extraordinary potential of AI, to become a content wizard safeguarding the relationships that matter most?

FULL DISCLOSURE: This entire speech and session description was crafted with the help of my AI-Powered Digital Doppelganger, Drewdini!

Takeaway

  • Understand the transformative power of AI in content marketing and its potential pitfalls.
  • Learn how to navigate AI's dark side, protecting your audience's trust while optimizing your content creation.
  • Discover the AI Decision Matrix, a practical tool for implementing AI in your marketing strategy.
  • Experience real-life demonstrations of AI's capabilities and risks in content marketing.
  • Gain the confidence to explore AI's potential in transforming your content creation process, fostering greater engagement and trust with your audience.