Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

AI + ROI: How a Strategic Data Engine Fuels AI Success

Hajar Mitchell  (Senior Digital Strategist, Whereoware)

Uzair Hasan  (Sr. Digital Strategist, Whereoware)

Location: Room 152B

Date: Wednesday, September 27

Time: 1:45 pm - 2:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Data + CX by Whereoware

Vault Recording: TBD

Audience Level: Intermediate


Does AI really drive ROI? Let’s dissect the AI buzz. This session (perfect for both B2B/B2C + Services marketers) will help you understand how common AI use cases align with business goals and drive ROI, from cost savings to more sales. We’ll share research on ROI expectations, how to build the right data engine to fuel AI, and explore practical examples to start seeing true value.


  • Understand different ways AI drives ROI
  • See practical use cases for AI to align with business goals for maximum ROI.
  • Learn how a smart data practice fuels AI success