Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Advanced LinkedIn Ads: The Pitfalls to Avoid to Drive ROI

AJ Wilcox  (Host of the LinkedIn Ads Show, Founder,

Location: Room 146C

Date: Wednesday, September 27

Time: 2:35 pm - 3:15 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Session

Track: Demand Generation

Vault Recording: TBD

Audience Level: Advanced

NetLine Corporation

LinkedIn Ads feature unparalleled targeting for B2B companies, but we pay a significant premium for access to that audience. In this session, we'll dive into the advanced tips/tricks/strategies to building better pipeline at significantly lower costs, the pitfalls that are sucking your performance dry, as well as benchmarks for ad performance to ensure you're staying ahead of your competition.


  • The optimal bidding model to get the cheapest traffic for each ad format
  • Bulletproof ABM targeting that you can set up today
  • Optimal account setup for easier reporting, management, and AB-testing