September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
A Blueprint for B2B influencer marketing
Justin Levy (Director of Social & Influencer Marketing, Demandbase)
Location: Room 151B
Date: Thursday, September 28
Time: 1:55 pm - 2:35 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Social Media/Influencer Marketing
Vault Recording: TBD
Audience Level: Intermediate
In today's digital world, influencer marketing is one of the most powerful tools marketers can have in their strategy toolbelt. In fact, this type of marketing is so powerful that a study by Edelman Trust Barometer reported that 63% of people trust influencer opinions more than the organization itself. We all know influencer marketing is common with B2C companies, but how do B2B companies successfully get on board and influence potential customers? It all boils down to three essential steps.
In this session, Justin Levy, Director of Social and Influencer Marketing at Demandbase, will break down the three steps to creating influencer marketing programs and how B2B businesses can successfully take advantage of this type of marketing.
Takeaway
- Why brand-aligned micro influencers are more powerful than large macro influencers
- How to find and start the conversation with influencers of interest
- Proven strategies that effectively build long-term relationships with influencers
- How to monitor your influencers' engagement and what metrics to measure