Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

9 Surprising Ways to Use AI (and 2 Ways You Shouldn't)

Alli Berry  (Senior Director of Content Marketing, The Arena Group/TheStreet)

Connie Smart  (Content Specialist, Canadian Western Bank)

Location: Expo Hall Stage

Date: Thursday, September 28

Time: 11:05 am - 11:45 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Session

Track: AI in Marketing

Vault Recording: TBD

Audience Level: Intermediate


Whether you're ready or not, generative AI tools have arrived and are disrupting the digital marketing industry. In this session, you'll learn from a slew of real-world case studies from the financial sector about how you can leverage generative AI tools to build a more effective content marketing strategy. From marketing copywriting to uncovering SEO competitor insights, there are many ways to create efficiencies and scale up your content efforts with the help of AI. You'll also learn AI's limitations and things you should avoid using AI for -- especially if your website falls in Google's Your Money Your Life (YMYL) space.


  • Understand the best uses of generative AI tools to make your content marketing team more effective
  • Learn how to teach generative AI tools to use your brand voice
  • Utilize generative AI tools to create more persuasive content for your website
  • Use generative AI tools to do SEO competitor research and generate flawless SEO schema markup
  • Improve your A/B testing strategy with generative AI tools