September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
7 Lessons from 7 Years (and Many Sleepless Nights) Building a Global Content Strategy
Chloe Thompson (Former Head of Global Content Strategy & Thought Leadership, Reward Gateway)
Location: Room 143
Date: Wednesday, September 27
Time: 1:45 pm - 2:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Strategy - General
Vault Recording: TBD
Audience Level: Intermediate
Content marketing success doesn't come overnight, it comes after what seems like a few too many sleepless nights. Luckily, Chloe Thompson, Head of Global Content Strategy & Thought Leadership at Reward Gateway has survived those sleepless nights and is here to help you avoid them, one step at a time, with her 7 lessons from 7 years of building, delivering and growing a global content strategy.
From a content team of one managing a blog and creating an editorial calendar to scaling and resourcing a global team overseeing multi-market websites, blogs, voice of customer stories and revenue-driving thought leadership, building a content empire is never a linear journey.
In this session, join Chloe Thompson, Head of Global Content Strategy & Thought Leadership at Reward Gateway as she shares her secrets and reflects on successes and lessons learned in building the company's content engine.
Takeaway
- How to make content a critical building block that even your CEO notices (and appreciates) Hint: It's all about mapping to business value. And learning to repeat yourself over and over and over.
- How to test, learn and learn some more to balance a road map of strategic planning alongside agile thinking and LOTS of company pivots - and get comfortable with risk.
- How to see the world through the lens of your customer - because it's all about them.