September 26-28, 2023
Washington, D.C.
September 26-28, 2023
Washington, D.C.
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
7 Key Metrics in Measuring Content Effectiveness
Wayne Cichanski (Vice President, Search and Site Experience, iQuanti)
Location: Room 147A
Date: Thursday, September 28
Time: 2:45 pm - 3:25 pm
Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2C
Session Type: Sponsored Session
Track: Content Innovation
Vault Recording: TBD
Audience Level: Intermediate
Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience, enabling you to refine strategies, optimize resources, and maximize ROI. Join us in understanding what are 7 key metrics in measuring content effectiveness that often go overlooked.
This session is brought to you by iQuanti.
Takeaway
- Content Metrics as a Compass: Content performance metrics act as a guiding compass in digital marketing, helping steer efforts in the right direction.
- Audience Insights: Measurement provides essential insights into audience preferences, facilitating strategy refinement and resource optimization for better ROI.
- Uncovering Overlooked Metrics: Discover the often-overlooked 7 key metrics for measuring content effectiveness that can significantly impact your marketing success.