Schedule Viewer 2023
2024 Agenda Coming Soon!

The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

7 Key Metrics in Measuring Content Effectiveness

Wayne Cichanski  (Vice President, Search and Site Experience, iQuanti)

Location: Room 147A

Date: Thursday, September 28

Time: 2:45 pm - 3:25 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2C

Session Type: Sponsored Session

Track: Content Innovation

Vault Recording: TBD

Audience Level: Intermediate


Measuring content performance is the compass that guides successful digital marketing endeavors. It provides invaluable insights into what resonates with your audience, enabling you to refine strategies, optimize resources, and maximize ROI. Join us in understanding what are 7 key metrics in measuring content effectiveness that often go overlooked.

This session is brought to you by iQuanti.


  • Content Metrics as a Compass: Content performance metrics act as a guiding compass in digital marketing, helping steer efforts in the right direction.
  • Audience Insights: Measurement provides essential insights into audience preferences, facilitating strategy refinement and resource optimization for better ROI.
  • Uncovering Overlooked Metrics: Discover the often-overlooked 7 key metrics for measuring content effectiveness that can significantly impact your marketing success.