Schedule Viewer 2023
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The 2024 CMWorld Agenda is coming soon! Below you’ll find the 2023 Agenda including topics, speakers, and tracks. Check back soon for 2024 speaker and schedule announcements.

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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7 Benefits of Podcasting for B2B Brands: From Brand Differentiation to Lead Generation

Bernie Borges  (V.P. Global Content Marketing, iQor)

Location: Room 146A

Date: Thursday, September 28

Time: 1:55 pm - 2:35 pm

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Brand Strategies

Vault Recording: TBD

Audience Level: Intermediate

In this breakout session, veteran B2B podcaster Bernie Borges will discuss 7 key benefits for B2B brands to consider a podcast as a key element of their content strategy. A podcast can be an extremely effective tool for building differentiated brand awareness, establishing brand thought leadership, generating leads, attracting and retaining talent, building deeper relationships with customers, and growing your email list.

A podcast can be a valuable part of a B2B content strategy. Benefits range from building differentiated brand awareness and thought leadership, to generating leads and attracting and retaining top talent. By leveraging the power of podcasts, B2B brands can deepen their relationships with customers and grow their business in new and exciting ways.


  • Building Brand Awareness: A podcast can help build brand awareness by reaching your target audience and showcasing your brand's unique perspective and expertise in an immersive way.
  • Establishing Brand Thought Leadership: Hosting a podcast can establish your brand as a thought leader in your industry with differentiated content by sharing insights and information on relevant topics that your customers care about.
  • Generating Leads: Podcasts can generate leads by providing valuable information and resources with calls to action for other relevant content, driving traffic to your website and increasing engagement with your audience.
  • Attracting More Talent: A podcast can be a tool to attract top talent to your company by showcasing your brand's thought leadership and expertise in your industry, creating appeal for top talent.
  • Retaining More Talent: Hosting a podcast can also help retain top talent by providing opportunities for employees to share their expertise on the podcast as guests and even rotating hosts while contributing to your brand's thought leadership.
  • Building Deeper Relationships: A podcast enables you to build deeper relationships with your audience by creating a platform for two-way communication and engagement, including community building opportunities.
  • Growing Your Email List: A podcast is a great tool for growing your email list by offering your audience ways to consume more content from your brand through a subscription model.