Schedule Viewer 2023

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

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5 Ways Marketers Sabotage Their Success

Jenny Magic  (Founder, Better Way to Say It)

Location: Room 145B

Date: Thursday, September 28

Time: 9:25 am - 10:05 am

Pass Type: All Access Pass, Main Conference Plus, Main Conference, Digital Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Teams & Culture

Vault Recording: TBD

Audience Level: Intermediate

Successful marketing leaders are successful change leaders. No matter the macroeconomic conditions, it seems marketers are constantly being asked to "do more with less." Achieving that often requires innovation - anything from implementing a new asset management system to trying out generative AI like ChatGPT. But most change initiatives suffer from one of five common pitfalls. Join us as we share highlights from real client projects and provide actionable steps to successfully lead innovation, address change fatigue, and build a more resilient team.

Takeaway

  • Define a "Goldilocks" solution
  • Ensure the team believes in the quest before you set sail
  • Avoid igniting resistance and power struggles
  • Match tasks to individual motivations
  • Fix broken team norms around collaboration & decision-making.